Wise mind can feel different to each person. Perhaps it is nailed shut and you need a hammer, or it is glued shut and you need a chisel.” The trap door may look like the bottom of the well. Sometimes the trap doors are so cleverly built that you believe there is no water at the bottom of the well. But on the way down there are often trap doors that impede progress. The water at the bottom of the well, the entire underground ocean is wise mind. Linehan uses this metaphor: “wise mind is like a deep well in the ground. It is where the person knows something in a centered way.” It is where the person knows something to be true or valid. It can sometimes be described as that ‘aha’ moment.ĭBT founder Marsha Linehan describes wise mind as “that part of each person that can know and experience truth. Wise mind is part reason and part emotion and what makes you know you’re in this mind is often a sense of intuition. Wise mind is the point of overlap between emotion and reasonable mind, like on the Venn diagram. Asking a salesperson for details about something you want to buy.Measuring the ingredients to bake a cake.Planning for an outing several days in advance.Looking up the bus schedule before walking to the stop to wait.Thoughts and behaviors might be said to be “cool,” that is, not emotional in their approaches to solving problems. Analytical and empirical thinking are predominant. Whether consumers actually confuse Green Heart Labs products and those from Drunk Elephant is yet to be determined by the court.Rational mind is when you can think logically or be rational and reasonable about what is occurring. The company is best known for its ‘butt acne clearing lotion’ and has virtually monopolized the hashtag #buttacne online. Though a quick search of the Sephora site and a visit to the store’s Upper West Side location (2164 Broadway) in New York City on Monday turned up no such ‘Aha! Moment’ product in the Drunk Elephant section.Īnd even Green Heart Labs continues to feature their signature anti-acne lotion on their splash page, rather than the ‘Aha! Moment’ peel. Sephora is named in the filing for ostensibly not removing the mark from its stores. The company is seeking a trial by jury and damages in the case. Green Heart Labs believes that Drunk Elephant’s use of its trademarked ‘Aha! Moment’ product name and Sephora’s sale of it confuses consumers regarding which brand the product is from and “that the wrongful conduct has caused injury to its business, goodwill, and property,” as reports. ![]() “Defendants prominently place the infringing mark as the largest text on the front, the side, and the back panels of the infringing product,” notes the company filing. In the suit, Green Heart Labs asserts that the Drunk Elephant brand, which is in stores and on line at Sephora, uses the same expression on its product. This skin care product is called ‘Aha! Moment’. Green Heart Labs sells a body peel featuring alpha hydroxyl acid and aloe that’s meant for all-over “smoothing/clearing/anti-aging/retexturing,” according to the label on the bottle. Julie Pefferman, the sales and marketing director at that personal care company, holds a trademark on the product name ‘Aha! Moment,’ according to an item on (a site that reports on intellectual property topics). Green Heart Labs filed a claim in US District Court for the Southern District of California on Friday 4 November.
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